Tuesday, May 25, 2010

Celebrity Apprentice

If you happened to catch Donald Trump’s “Celebrity Apprentice” last week, you may have noticed my husband, Larry, making a guest appearance. As the CEO of Dr Pepper Snapple, he introduced the final challenge to the remaining two competitors (Poison’s Brett Michaels and actress Holly Robinson Peete). I watched with pride as Larry laid out the challenge: create and market a new Snapple flavor weaving in their charities’ messages.

I also had the honor of dining with Mr. Trump before Larry’s spotlight performance. Among those at the table we discussed some of the challenges and opportunities that come with being an executive spouse. It boils down to a few critical elements of a successful executive/spouse partnership, including:

Team and trust. Both spouses must establish absolute trust in each other and know that they are in it as a team for the long-term. They need to accept that they’re in it together, know that they have a plan, and be willing to make it happen.

Relationship and responsibility. It’s about the power of two, and each member of the couple needs to be accountable to the other, and to themselves. It’s vital that both spouses realize that they need to approach the challenge as a team. The spouse climbing the corporate ladder can experience extreme pressure and loneliness along the way. Or, when one spouse gets a shiny new promotion and picks up the family to a new city or country, for instance, it may be difficult for the other spouse to immediately find a job in the new community. Instead of placing blame on the executive and bottling up resentment, the spouse needs to take responsibility and communicate his or her feelings and find a way pursue their own interests.

Understanding. For both the executive and the spouse, huge doses of understanding and acceptance are essential to staying connected – for the long term. Demonstrating understanding and support is a critical piece of the puzzle. Both spouses need to make concessions to make sure the other one is happy and fulfilled, and appreciates the other’s contributions. It’s incredibly rewarding when your spouse recognizes you as a valuable resource and partner, and it’s doubly rewarding when they share it with peers who recognize it, too. Watch any awards show on TV, and you’ll see countless examples of high-powered people profusely thanking their spouses for years of support.

Mettle. It isn’t easy, but being an ExecuMate is a natural mettle-building exercise. It’s easy to get lost and overshadowed, but remember to stand up for yourself and your spouse - be true to you.

Passion and perseverance. These two attributes are keys to success, no matter what you do. Find something you love – whether it’s a career, classes, hobby, philanthropy or volunteering – outside of your responsibilities as an executive spouse to ensure you are fulfilled.

It may take years to achieve your goals together, and both executive and spouse need to commit to not only the end result, but the journey, as well. Both need to recognize that there will be sacrifices along the way and it will take perseverance, but the end results can be rewarding on many fronts.

If you’re an executive spouse and seeking support from those who are on the same path, I’d love to hear from you. Sharing each others’ experiences is the best way to learn and grow. And no one will tell you “you’re fired.” I promise.